Implementing Strategic Management by Public Higher Education for Empowering and Imaging the Institution in Global Context.
Indonesia Higher Education has opportunities and challenge to achieve excellence in national and global. The problems as the research focus include four category: human resources quality, management quality, student activities quality and research and publication. These problems must be solved and plan to be raised through standard and excellence achievment. Bu using the qualitative research metodology, focus group discussion during benchmarking in Heidelberg University in Germany the researcher gains data and information about to implement strategic management in university by Internationalisation strategy: (1) internationalising research, (2) Internationalising teachingand reserach staff, (3) Increasing the number of student, (4) develoving program and curricula, (5) internationally oriented Masters and PhD Programmes, (6) University partnership, exchanges and funding program, (7) Internationalising the administration, (8) Marketing the university at international level, and (9) support and evaluation. Meanwhile in Indonesian higher education is still low for those aspect comprehensively. Government must give the chance for them by providing enough funding and developing academic freedom significantly to campus to develope their selves.
Topic: Economic and Finance in Education