“Cost Production Efficiency and Marketing Strategy with Entrepreneurship in Improving the Decision of Buying a Non Organic Waste Product into Business Centre of SMK ALBANA Cilebut Bogor”
Sri Setiawati & Isnaini Hijriyah Kurniasari

Sekolah Tinggi Ilmu Ekonomi Manajemen Bisnis Indonesia ( STIE MBI ) Jakarta

ABSTRACT

This research is written by Sri Setiawati and Isnaini Hijriyah Kurniasari, January 2017, under the title “Cost Production Efficiency and Marketing Strategy with Entrepreneurship in Improving the Decision of Buying a Non Organic Waste Product into Business Centre of SMK ALBANA Cilebut Bogor”

This research is aimed to know how high is the role of School society and Local Communities in the empowerment of public Economy and also the entrepreneur education specifically, in order to support, maintain and develop business of the non-organic waste product in SMK ALBANA Cilebut Bogor, further will be reviewed the strategy, concept and cooperate type which is beneficial for both creditor and debtors facilitated by Pemerintah Kabupaten Bogor to guarantee the certainty and continuity of both business which in the end will increase the Real Local Income through Tax and Retribution.

The method used in this research to analyze is linear regression, correlation coefficient and determination coefficient. The result will be used as the source of the strategy making, concept and cooperate model which beneficial one another (Creditor, debtor, and Pemkab) fit to the community typology and the business climate in SMK ALBANA Cilebut Bogor and Local Communities.

The member SMK ALBANA Cilebut and Local Communities of Cilebut Bogor are the sample of this research with total of 140 respondent which is chosen randomly using Slovin formula. The Hypotheses is done with F-test and t-test at the real level or significance of 0,05.

The result study found that the school member and local communities of Cilebut Bogor having a high entrepreneurship which is shown from the develop of non-organic waste, especially plastic and patchwork waste become a worth selling product in the society so that attract the Dinas Koperasi & UKM Pemerintah Kabupaten Bogor to develop the processed product.

Topic: Economic and Finance in Education

PermaLink: http://icream.conference.upi.edu/kfz/pages/abstract.php?id=126